Who is the target audience and demographic?
Demographic targeting or demographic segmentation is a type of market segmentation according to family size, religion, gender, age, ethnicity, education, and even income. These data can effectively be segmented into different markets, helping companies target customers more accurately than ever before.
What age group purchases the most alcohol?
was highest among adults aged 18–24 (35.6%) and 25–44 (34.3%), and decreased with increasing age after age 45.
Is alcohol glorified?
Thanks to this connection, alcohol use tends to be glorified throughout the media and alcohol-related problems are routinely dismissed. Alcohol is related to parties, good times, celebrations and fun, but it is also related to murder, suicide, unemployment and child abuse.
What means target audience?
Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors.
Why is target audience important?
Identifying and defining a target audience is crucial as it is impossible to reach everyone at once. … Identifying your audience allows your business to focus marketing efforts and dollars on the groups that are most likely to buy from you. That way, you are generating business leads in an efficient, affordable manner.
Which race drinks the most?
Native Americans have the highest prevalence (12.1 percent) of heavy drinking (i.e., five or more drinks on the same occasion for 5 or more of the past 30 days; followed by Whites (8.3 percent) and Hispanics (6.1 percent).
What generation drinks the most alcohol?
Contrasting with the younger generations, the baby boomers tend to enjoy their alcohol consumption much more than the generation that precedes them. Researchers have found a steady increase in alcohol use and binge drinking in the generation that is mostly comprised of individuals in the 65-plus demographic.
What race buys the most alcohol?
(Other studies consistently show Caucasians consuming more alcohol than other ethnic groups.) The biggest binge-drinkers, however, are Hispanics, at 25 percent, closely followed by 24.8 percent of Caucasians, 24.1 percent of multiracials, 19.8 percent of African Americans, and 11.1 percent of Asians.